The money is in the list...
You have likely heard the expression but few companies understand the importance of building and maintaining a list of email addresses.
You should always be adding to your list of customers and prospects. Sending out specials, a newsletter or just a holiday note helps keep you in front of your potential customers. You can easily add a form to your website or export a list of current customers and import them into an autoresponder.
An autoresponder allows you to send out bulk emails and schedule emails to go out over a specific period of time. This is a great way to nurture & educate your prospects until they are ready to take action. If you have a list and you are not sending follow up messages, you are leaving a lot on the table.