DIFY-Copywriting
Have a marketing project for which you need copy that grabs your readers by lapels… that pulls them into your sales message… that compels them to buy your products and services?
Thinking about doing it yourself? You may want to think again. While most people know how to write “that is, put ideas down on paper” they don’t know how to sell through writing. And that’s what copywriting is all about: effectively selling a product or service through the power of words.
Would you perform surgery on yourself? Would you replace your car’s transmission, rebuild your computer’s hard drive or put fillings in your own teeth? No. You’d hire a surgeon, mechanic, IT expert, or dentist for these specialized tasks. Likewise, when you need writing that sells, you need to hire a professional copywriter.
And we’ve got you covered.
Below you’ll find packages for a number of the most common marketing projects that need great copy. Just follow the steps we give you on the right to place your order now.
** Note: If your copywriting needs are more complex than these, just shoot us an email [link to contact page email form] and we’ll work up a custom quote for you.
Only for Your Company Advisor Members…
Get 30% OFF of the following Prices!
Website Copy Review and Report with SEO Recommendations: $350 (up to 10-page site, custom quote available for larger sites)
A large part of getting your website, or your clients’ websites, easily found on the search engines is creating SEO-friendly content within the site – not just in the meta title and description, but throughout the pages as well. This report covers a 43-point checklist for usability, and offers advice for working important key phrases into headlines, subheads, and body copy that pleases the search engines, while reading naturally and fluidly to the visitor. Member Price: $245.00
Simple Page SEO: $100 per page
This package saves you the work of implementing the SEO recommendations from the website copy review above. Instead Kammy will work the desired keywords or phrases into the copy for you, so it pleases the search engines and flows nicely for human readers. Member Price $70
Sales Copy Review and Report with Recommendations: $350 (up to 10 printed pages, custom quote available for longer promotions)
This review and report deals specifically with sales copy to ensure it contains all the selling power it possibly can. This 37-point review walks you through everything from the very foundation of your promotion (its purpose, what you want to accomplish with it) to very fine points (such as the order form copy) that can make or break a sale. Member Price $245
Home Page: $500 (up to 500 words)
SEO and Sales copy blended. This is the single most important page on your entire site. It’s the #1 factor in whether or not visitors stay to learn more about your business or leave, so don’t skimp on the copy here. Member Price $350
Interior Sales Pages: $350 each (up to 500 words)
Interior sales pages, such as short product or service pages, catalog pages, etc. are very important and can work hard to drive leads or sales. A great deal of thought and planning go into the best way to optimize each one and create compelling copy that moves the reader to take the action you desire. Member Price: $245
Sub-Pages for Website: $100 each (up to 500 words)
Informational sub pages in a website help provide credibility for the business, and optimize the site for the search engines. If you want more than the average text most writer warehouse sites churn out, hire a professional writer with 16 years of experience and over 1,000 articles to her credit—including articles appearing in highly recognized publications like Wild West, Professional Photographer, Mining Engineering, Montana Outdoors, Country and more.
Landing Pages:
$500 (short: up to 2 printed pages)
$1000 (medium: up 4 printed pages)
$2000 (long: up to 8 printed pages)
Landing pages are often the main conversion page for specific promotions or audiences. These can bring a high ROI to a business; sometimes higher than a Home Page if a campaign is built around the landing page. Prices include side bar copy and order form copy, suggestions for layout and graphics, and 2 split tests.
Custom Quote available for a longer project.
Inquiry Form/Order Form Copy: $150
There’s an art and science to building inquiry and order forms that people are actually willing to complete. The abandon rate of these forms is very high – make sure your forms entice people to take the action you want them to take, not click away. Member Price: $105
Email Promotion (Stand Alone or Announcement):
$500 (short: up to 2 printed pages)
$1000 (medium: up to 4 printed pages)
$2000 (long: up to 8 printed pages)
Like a landing page, an email promotion often acts as the main conversion page for a specific promotion. These are essentially a sales letter delivered by email, and bear the burden of making a sale or generating a lead on the spot and require highly persuasive copy delivered in an engaging, readable style. Prices for email promotions include side bar copy, order form copy, suggestions for layout and 2 split tests.
Custom quote available for longer projects.
Pay-Per-Click Ad Copy: $250 per ad (includes 2 versions with 2 split tests of each)
In a scant 130 characters your PPC ad must provide (1) an attention-grabbing title, (2) a solid value proposition, (3) an irresistible offer, (4) a clear call to action, (5) credibility for your business and (6) at least one keyword phrase for SEO. No easy task! And considering the low click-through rates that go with the PPC territory, the ability to write effective PPC ads is arguably the most important skill a Web copywriter can have.
But it gets more challenging still, because writing is only half the equation. Equally important is the art and science of A/B split testing of PPC ads and that means knowing what to test and how to test it.
Auto-Responder Series:
$375 for 5 informational emails (1 printed page each)
$1000 for 5 sales or lead-generating emails (up to 3 printed pages each)
When people visit a website for the first time, only 2% of them will convert to customers. And once the other 98% click away they’re gone forever. A timely, persuasive, auto-responder series is mission-critical for staying in front of those who left and enticing them back to the website again and again. By keeping in regular contact with these leads over time, a good auto-responder campaign can morph that 2% conversion into as high as 77%.
